Health should create joy and lust for life. Health at work is more than just reducing absences, stress and accidents. Modern health marketing aims at strengthening creative capacity, boosting psychosocial resources and developing health-related joie de vivre.
Alternatives to the Language of Fear
Sportswear and fashion manufacturers can't do without carefully and attractively designed ads and customer-oriented marketing that convey positive feelings and images. Health and prevention ads, on the other hand, often advertise using the fear of future health problems.
Looking forward to the Future
It's hard enough as it is to change health habits. That's why we support change with skillful marketing and skillfully chosen incentives. The methods are based on positive psychology and modern neuroscientific knowledge.